Some of the most popular advertisements are not necessarily known for their superb creatives. They make it to the top because they are able to strike a chord wth consumers and communicate simply.The Tata Indicom film, which topped Mint's survey for August, proves the point, yet again. It scored the highest in brand recall and awareness, the two factors which decide the reach of the advertisement. Around 94% of the respondents surveyed remembered the Tata Indicom advertisement, showing a girl in a locker room chatting on her cellphone with a stopwatch in hand because she is worried her limited talktime will run out. The use of an actor as a character rather than a celebrity in the series of Tata ads has worked.
Monday, April 14, 2008
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