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Brand: ICICI Prudential Health SolutionsAgency: LowePart of the “Jeete Raho” series, it shows a husband realizing the need for health cover after watching a teleserial.

Brand: Nescafé MildAgency: Capital AdvertisingA late night exchange between a radio jockey and his father sets off the tag line: “Ek cup baaton bhara (a cup full of conversation).“

Brand: Maruti SwiftAgency: Capital AdvertisingThe boss slips out of office to take his junior’s car for a spin, giving his more expensive one a miss. “Technology you love to drive,” goes the voice-over.

Brand: Parle Milk ShaktiAgency: Produced by Black Magic Motion PicturesM.S. Dhoni effortlessly lifts a sofa, with a grandmom on it, to look for car keys. The message: Get used to extra strength.

Brand: Cadbury Dairy Milk Éclairs CrunchAgency: Contract AdvertisingA couple collide while running across a field in Bollywood style. Some things should be enjoyed slowly, is the advice.

Brand: Vodafone Call FilterAgency: Ogilvy and MatherAn animation clip demonstrates how the Vodafone service helps block unwanted calls when you don’t want to be disturbed.

Brand: Maruti Suzuki WagonRAgency: Hakuhodo PerceptA reporter rescues an actress from the paparazzi, speeding away in his car-only to ask her for an exclusive interview.He ends up getting it.

Brand: Parle Krackjack CrispyAgency: Ogilvy and MatherA namaste with just one hand can have the opposite effect of what’s intended. Two is better than one, goes the voice-over, announcing a cream variant.

Brand: Parle Gol Gappa (candy)Agency: Grey WorldwideA man on his way to work is amazed to see everyone he passes by eating gol gappas. He only understands why when his boss gives him one.