Top Ads of the Month Jan 2008

Brand: Nestle MunchAgency: JWTActor Rani Mukherjee sings of the country of crunch. A building collapse, a cricket shot, a military salute-all end in a crunch, and a jingle: “Yeh desh hai crunchy, crunchy sa”.

Brand: LIC CorporateAgency: RK Swamy BBDOA montage of visuals of the LIC man-shielding children from sudden rain, securing belts on a merry-go-round, giving helmets to the elderly. All showcasing the promise of protection

Brand: Surf Excel Quick WashAgency: LoweA boy who has got his clothes dirty disarms his mother, sympathising with her plight, playing doctor and offering his prescription: Use the Surf Excel sixer pack for six days.

Brand: Pond’s Age MiracleAgency: Ogilvy & MatherRed tick marks float around women in a restaurant, a couple in a corridor, a pregnant woman exercising. Voice-over: About 99.9% of the women who took on the challenge are satisfied.

Brand: Nokia MMSAgency: Bates IndiaActor Shah Rukh Khan declares Nokia a friend of 10 years’ standing because it has helped him share some of the special moments of his life with loved ones.

Brand: Nokia 1208Agency: Bates IndiaAn elderly lady successfully plays saviour when battery failure leaves a bus stranded at night. Her “torch” cellphone helps her call for a new battery - and provides light.

Brand: Kinetic SYM FlyteAgency: Ambience PublicisActor Bipasha Basu, riding a red scooter, pulls the plug on an assembly line of pink “girlie” scooters-today’s girls, she declares, are neither girlie nor delicate.

Brand: Reliance Mobile BlogAgency: Mudra CommunicationsThe world comes calling on a girl seated on a park bench. The star attraction: her diary, which transforms later into a mobile phone. The voice-over: No strangers on MBlog

Brand: Cadbury WowieAgency: Ogilvy & MatherA boy is reading, and eating chocolate, when he is transported to a chocolate castle. He runs into ghosts-but the glowing cartoon characters on the chocolate wrapper help him ward off the threat.