Brand: AirtelAgency: Rediffusion-DY&RIn its latest ad, Airtel, yet again, rides on emotions and relationships. A schoolboy enjoying the rain calls up his father so that he, too, can listento the sound of the rain over the phone.
Brand: Asian Paints Royale PlayAgency: Contract AdvertisingThe ad shows sibling actors Soha and Saif Ali Khan at a show where Soha appreciates a painting which Saif fails to understand. However, he impresses his sister by creating a beautiful pattern on the wall when he paints it with Royale Play.
Brand: Pepsi MyCanAgency: JWTPepsi’s latest advert is all about chutzpah and individuality. The ad shows a boy sidelining actors Shah Rukh Khan and John Abraham, asking them to step aside while he continues on his way to a vending machine and a new Pepsi MyCan
Brand: Lay’s Spanish Tomato TangoAgency: JWTActor Saif Ali Khan and his friends climb to the top of the college bus, only to find a group of girls already there. The girls, initially peeved, relent when the boys give them a taste of Lay’s latest offering.
Brand: Tata SkyAgency: Rediffusion-DY&RThis ad just puts the message across simply. Actor Kirron Kher reads a letter from a satisfied Tata Sky customer, which spells out one of a million reasons for subscribing to Tata Sky services.
Brand: Aviva Life InsuranceAgency: PublicisThis ad shows a child telling his father what he wants to become when he grows up. After much deliberation, he has decided to become a cricketer. The way to budget for this and achieve it is by securing the child's future with Aviva Little Master Plan.
Brand: Axis BankAgency: Ogilvy & MatherThis ad, announcing of UTI Bank features two identical create confusion teacher and to drive home only the bank's changed.
Brand: TideAgency: Leo BurnettThe latest ad of Tide, with its rose and jasmine fragrances, rides on the element of fun. A man in a white shirt is surprised to see people in dirty clothes praying for sunshine. All that is needed is the new detergent, which has the power of the sun-‘Sooraj ki shakti’.
Brand: Bingo/Red Chilli BijliAgency: Ogilvy & MatherLike Bingo's other ads, this one, too, talks about Bingo's perfect combination. A man invents a combination of man and fire engine and fails-but Bingo's new combination of red chilli and potato chips does not fail.
Brand: Sunfeast SnackyAgency: FCB-Ulka AdvertisingThe ad shows an angry Diya Mirza being offered a Sunfeast Snacky biscuit by Shah Rukh Khan. Mirza's temper mellows as she enjoys the biscuit and Khan's antics. “Crisp, karara Sunfeast Snacky. Namkeen aur chilli flakes...ke saath,” says the voice-over.
Monday, April 14, 2008
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